EROICA BRITANNIA

With our love of the outdoors, cycling and vintage fashion and design, Project Farm teamed up with Eroica Italy’s infamous vintage cycle ride to bring the brand to the UK. 

Client
Eroica Britannia

Year
2015 - 2019

    • Full ownership of the entire Project delivery start to finish

    • Consultation, Concept development, design & Management

    • Budget Management & Commercial Modelling

    • Develop and sell ticket packages and weekend experiences

    • Develop and sell sponsorship packages and raise funding

    • Production Design Management

    • Infrastructure and operations of a greenfield site from scratch

    • Management of a food festival within the show

    • Stage and Entertainment production and talent management

    • Onsite team management

    • A much loved and well attended 3 day festival with camping ono site

    • Hosting some of britain's biggest luxury brands and heritage enthusiasts.

    • A programme of activities surrounding the focus of the ride itself including food and drink, show ground entertainment, live music every evening and a successful merchandise brand.

Today, Eroica Britannia lives on and we’re proud to have launched and continued this incredible heritage brand.